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N° 170 | 2.27 - 3.05 2010
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For the People. By the Fish.
Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics — it's our way of giving you a peek into what we see, say and consider for your brand each and every day. Enjoy.
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10
Vending Machine Dispenses Donations.
Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $1.00, $2.00 and $5.00 were placed.
More >
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09
Can Your Creative.
The “Red Bull Art of Can” is a "nationwide hunt for creativity and is open to everyone. The primary material must be a Red Bull can but then you can create whatever you want – "a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art." More >
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08
Cars Park Free For Color Campaign.
Look what color can do: It can even give you free parking! Free parking in Eilat, the country's #1 tourist city, sponsored by Israel's largest paint retailer as part of its "Color Month" campaign, paint retailer Tambour sponsored free parking on Eilat's "Hotel Boulevard" the Event-Tambour, Israel's largest paint retailer took over the entire Boulevard, painting the sidewalk borders in the colors of the rainbow. More >
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07
Festival Puts A Spin On Tweets.
Pete Fowler’s creation, the Twitter Bike was made for London’s East Festival to encourage and aid interaction with social media channels for the event. The tweeting cycle will promote the festival, but also encourage people to follow the bike online and offline. More >
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06
Canadian Beer Boasts Canadian Gear, Eh?
Our friends at zig created this Facebook application for Molson Canadian. The app really took off, and to date has boosted the fans of Molson Canadian’s Facebook page from 32,000 to more than 370,000. The page is now the second-largest for a Canadian brand. More >
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05
Lionsgate’s Social Media “Kicks-A**.”
While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie "Kick-Ass," out April 16. More >
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04
Build-A-Break.
Placed strategically at the entrance of the parks and squares, the Kit Kat poster can be assembled into chairs to "Have a Break." More >
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03
Puma Has A Sunny Future In Cell Phones.
Puma and Sagem have combined forces to make the PUMA Phone. Fairly light in weight, the phone is packed with features including a solar panel on the back for charging by the sun. Helping to encourage solar power – the more the phone charges, the more points you can collect, which may be spent in the PUMA store. More >
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02
Tron Legacy Lures Loyalists.
The ARG marketing shenanigans are heating up for Tron Legacy. A few weeks back, fans who signed up at FlynnLives.com started receiving little 3-D models in the mail of the character Bit, which followed Jeff Bridges around in the original Tron and changed shape to say yes or no, its only form of communication. More >
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01
Tropicana Campaign Shines Bright.
As part of its "Brighter Mornings for Brighter Days" campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. More >
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Want to learn more about the the fish behind HangTen? Email us at gofish@fishtankba.com.
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343 4th Avenue, Suite 201
San Diego, CA 92101
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