N° 195 | 8.21 - 8.27 2010

For the People. By the Fish.

Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics — it's our way of giving you a peek into what we see, say and consider for your brand each and every day. Enjoy.


10Google Gets A Voice.
In order to promote its new, cutting-edge calling technology, Google is going retro with dozens of phone booths set to sweep the nation’s airports and colleges.
At a press event at Google’s offices in San Francisco, the company launched Google Voice integration with Gmail, giving users the ability to make and receive phone calls from their inboxes. More>
09Museum Displays Headless Horseman.
For Tim Burton, the Exhibition museum came up with a cunning outdoor campaign. In one of Tim Burtons classic films, Sleepy Hollow, the main character was headless driver of the gothic horse. To drum-up some extra publicity the museum put on free carriage rides from the city centre to the exhibition. More>
08No Cash, No Card, No Problem.
Imagine walking into your favorite cafe and instead of waiting in line to place your order, you hand over your debit card, submit your order and authorize payment from your bank account- via an application on your phone. You can't do that now. But it's very possible that some day you will. More>
07V-8 Samples Facebook.
V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook. More>
06GNC Slims In 60.
GNC has come out with a neat new product bag. The bag illustrates the slimming effects of its product, Burn 60, in a unique and creative design which is given with every bottle purchased. More>
05Piperlime Takes A Stand.
I just came across this ad campaign today and am loving every minute of it. I love the fact that Piperlime is asking ladies to take a stand against sneakers, sweatpants and flip flops. But what I love most is that, according to this, they understand the ramifications of taking such a stand, and know that not everyone may be so supportive. More>
04Asics Thinks Running Trumps All.
No matter what sport you are talking about, people usually think the sport they participate in is the best. It gets a bit tricky when multiple sports are involved or a sport has multiple disciplines such as a triathlon. Along those lines, while some triathletes might believe that it is all about the bike, the guerrilla marketing effort for Asics below would argue that "in the end it's about running." More>
03Nissan Shows Toyota How It Should Be Done.
Toyota's pain is Nissan's gain in the new ad "Dime," below, voiced by Robert Downey Jr., part of a brand-new campaign by TBWA\Chiat\Day in L.A. After Toyota's recent sudden-acceleration problems, the government has considered mandating "brake override technology" for all new vehicles. More>
02Sony Makes A Monster Out Of You.
Check out Media Monster Wars, a cool social media game from Sony Vaio, that creates a beast out of your Facebook content. Encouraging you to be ever more social, the game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends’ beasts, or even Justin Timberlake’s. More>
01UPS Displays The Need For Speed.
In order to create awareness of UPS in Indonesia, various art installations portraying "speed" were built and placed throughout the city in public places. Business people were able to interact and observe these striking installations in office buildings, lobby areas, streets, stairs and sidewalks. More>
Want to learn more about the the fish behind HangTen? Email us at gofish@fishtankba.com.


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