Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $1.00, $2.00 and $5.00 were placed.
The “Red Bull Art of Can” is a “nationwide hunt for creativity and is open to everyone. The primary material must be a Red Bull can but then you can create whatever you want – “a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art.”
Look what color can do: It can even give you free parking! Free parking in Eilat, the country’s #1 tourist city, sponsored by Israel’s largest paint retailer as part of its “Color Month” campaign, paint retailer Tambour sponsored free parking on Eilat’s “Hotel Boulevard” the Event-Tambour, Israel’s largest paint retailer took over the entire Boulevard, painting the sidewalk borders in the colors of the rainbow.
Pete Fowler’s creation, the Twitter Bike was made for London’s East Festival to encourage and aid interaction with social media channels for the event. The tweeting cycle will promote the festival, but also encourage people to follow the bike online and offline.
Our friends at zig created this Facebook application for Molson Canadian. The app really took off, and to date has boosted the fans of Molson Canadian’s Facebook page from 32,000 to more than 370,000. The page is now the second-largest for a Canadian brand.
While the so-called “Twitter effect” and its impact on a movie’s box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie “Kick-Ass,” out April 16.
Placed strategically at the entrance of the parks and squares, the Kit Kat poster can be assembled into chairs to “Have a Break.”
Puma and Sagem have combined forces to make the PUMA Phone. Fairly light in weight, the phone is packed with features including a solar panel on the back for charging by the sun. Helping to encourage solar power – the more the phone charges, the more points you can collect, which may be spent in the PUMA store.
The ARG marketing shenanigans are heating up for Tron Legacy. A few weeks back, fans who signed up at FlynnLives.com started receiving little 3-D models in the mail of the character Bit, which followed Jeff Bridges around in the original Tron and changed shape to say yes or no, its only form of communication.
As part of its “Brighter Mornings for Brighter Days” campaign from BBDO/Toronto, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter.
HangTen
BBDO, Canada, East Festival, Eilat, Facebook, Inuvik, Israel, Jeff Bridges, Kick-Ass, Kit Kat, Lionsgate, London, Molson, MySpace, Pete Fowler, Puma, Red Bull, Sagem, São Paulo, social, subway, Tambour, Tron Legacy, Tropicana, Twitter, vending machine, YouTube
DHL is the official logistics partner of Fashion Week worldwide. Their task was to create an international campaign that emphasizes DHL’s competence in the fashion industry. To communicate the close connection between DHL and the fashion world they turned fashion itself into their main advertising medium.
A guy sitting in the Amsterdam Airport got quite a bit of attention because people didn’t see his chair. The marketing stunt for KLM’s Economy Comfort puzzled passersby as they wondered how it was done.
The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The Rubikon camera is a paper cut-out that transforms into an actual, functioning photographic machine. You can download the PDF format for free to create your own paper pin-hole camera.
Amazon.com is the top-performing brand in the U.S. based on two key branding criteria — trust and recommendations, according to a new study by market research firm Millward Brown. Trailing closely behind Amazon were FedEx, Downey, Huggies and Tide.
The Olympic drama in Vancouver during the 2010 Winter Olympic Games has spread from the slopes, ice, and tracks to, of course, the Twitterverse. According to the Wall Street Journal, Red Bull and Verizon Communications posted some tweets that violate Olympic sponsorship and advertising rules.
To promote the opening of the new Daniel Unger Sports store in Bad Saulgau, Germany, the team around World Champion triathlete Daniel Unger distributed laminated “feet” throughout the region and offered prizes to those who will return those feet to the store.
To promote a new series of world biographies of De Morgen newspaper, they created facebook profiles of famous people. Through the facebook status they spread quotes and photo’s featured in the biographies. They also announced the release date of each book and triggered discussions by commenting on things happening in the world.
My fellow men, have you been denied the love you deserve just because the woman of your dreams is dating, engaged or even married to someone else? Well, cultural anthropologist Les Singer has a solution for you: Be a Hawkpanther, and swoop in for the kill.
HBO’s show HUNG has now made its New Zealand debut on TVNZ’s Channel One. Auckland-based ad agency Colenso BBDO was retained to promote the show and to generate some buzz. They have definitely created a buzz with their risqué billboard.
HangTen
Amazon, Amsterdam, BBDO, billboard, Daniel Unger, De Morgen, DHL, Facebook, Fashion Week, geotagging, Hawkpanther, HBO, KLM, mobile, North Face, Olympics, origami, Rubikon, Twitter
Speaking of Vitaminwater, Cleveland-based ad agency Brokaw is giving the brand’s Winter Olympics creative a 3-D aspect with this bus shelter in downtown Vancouver. The company transformed the shelter into a ski lift…
In December 2009, world leaders meet in the Copenhagen Summit to discuss Climate Change. The WWF launched an initiative called Vote Earth!, an online ballot to put pressure on the world leaders and influence them into an agreement. Their objective was to mobilize people in Portugal for the vote. They created a poster entirely made out of ice that was placed in a central spot of Lisbon.
Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on a concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile.
For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos.
Following on from Shepard Fairey’s seminal communist inspired graphics for Obama’s presidential campaign, it seems that the UK has cottoned on to the idea of using street artists as a medium for relating to their audience.
Have you ever looked at a video on YouTube and wondered how they did that, than have a look at this little baby from Adidas.
Bing Maps brings its users closer to the action with the new Streetside Photos Flickr mash-in, which integrates and form-fits creative-commons approved photos from Flickr to broaden the map users’ sightseeing experience.
To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
The Smart Fortwo is designed for getting into tight spots. To prove the point, BBDO Toronto attached a giant shoehorn to the rear Smart Fortwo vehicle and parked it around various locations close to the 2010 Canadian International Auto Show to draw attention to the fact that it can fit into a space as small as three meters.
If you think Twitter is for the birds, toy maker Mattel would like to direct your attention to another species entirely. At the New York Toy Expo last Friday, the company planned to unveil Puppy Tweets, a device for pets that will let dogs send one of 500 pre-scripted tweets to their owners” Twitter accounts.
HangTen
Adidas, BBDO, billboard, Bing, Braille, bus shelter, climate change, Copenhagen, DDB, Flickr, Hong Kong, LIVE, Mattel, mobile, New York, Obama, Olympics, Samsung, Shepard Fairey, Smartcar, Toronto, Twitter, Vitamin Water, YouTube
What does it take to chronicle the slopes of Canada’s mountains for Google Street View? A dash of ingenuity, a little MacGyvering and the ability to have some fun along the way.
In a constantly connected world, where our every embarrassing photo and unfortunate blunder can be quickly archived and disseminated throughout the Internet, the thought of cutting all our ties, disconnecting from the world and starting over is an enticing one.
The PR campaign for Dante’s Inferno has been quite the adventure. Booth babes were listed as prizes, game writers were sent $200 checks, and EA paid for “Christian” picketers to protest the game at E3. True, these things may have been controversial, but they were successful in their intent to get everyone talking about the game. The latest stunt is eerie, and gets bonus points for both creativity and giving the fans some fun bonuses.
Bummed because you don’t have the time to salivate in front of the Sports Illustrated Swimsuit Edition Ustream? Well, now you can get plenty of SI content sent directly to your cell: All you need is a physical issue of the mag and a camera phone.
It’s a wrap! Confused.com wraps Somerville Road, Worcester in bubble wrap to highlight the importance of taking care on the roads, especially due to the rise in insurance claims following the bad weather.
New York City’s Times Square was home to quite the circus yesterday morning. Whether you know it or not, Adidas just launched a line of “Star Wars” branded sneakers. Yes, my inner geek is howling with joy.
Super Bowl XLIV is the most-watched TV program in U.S. history. Sunday’s big game set a new all-time ratings high, overthrowing the 27-year-old record held by the final episode of “M*A*S*H.”
It’s official: Google has just announced Google Buzz, its newest push into the social media foray.
The yellow New York City cab is an iconic element in Manhattan’s streetscape. The taxi and limousine commission has put out a bid for a vehicle to replace the last of the aging Crown Victorias. Ford is eager to retain the contract to supply vehicles to the commission.
Have you been to Times Square lately? You may have seen this Best Buy billboard. At first glance, it looks like just another billboard made out of funky bric-a-brac, but look a bit closer and you’ll notice that it’s made out of old electronics, including VHS players, bulky computer monitors, and all sorts of other outdated products.
HangTen
Adidas, Best Buy, bubble wrap, Dante's Inferno, E3, Ford, game, Google, Google Maps, New York, Olympics, PSA, ratings, recycle, Repo Man, social, Sports Illustrated, Star Wars, Super Bowl, Swimsuit Edition, Times Square
They had to promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada. The Hôtel de Glace is a green project so the campaign has to be too. They put lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly.
To tout Nokia’s navigation technologies, Swedish agency Farfar pulled off an ambitious feat: building and hanging a giant digital arrow above London that the public could control by sending (via text message or Web) any destination worldwide, which the arrow would then slowly turn and point to…
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March Madness for a chance to win $10,000.
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture. The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network.
Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the subway corridor with 3D video and static images from its Olympic-themed advertising campaign.
Three Holiday Inn hotels in Britain are doing a trial this month of a very strange new take on a very old-fashioned service: they’re offering human bed warmers…
For the first episode of ABC’s “Lost’s” final season, the network is unveiling a sweepstakes campaign that will feature washed-up like bottles giving winners access to “Lost” scenes.
MTV was seeking a groundbreaking street level ad that would promote the series premier of their new show “The Buried Life”. To present MTV with a user engaged ad, Monster Media, the global leader in storefront advertising, partnered with Maude to develop a campaign experience that would make a distinguishable connection between pedestrians and MTV’s “The Buried Life.”
Welcome to the worlds largest archive of Super Bowl commercials. In some years all the regional ads are included as well, but “banned ads” that claim to have been rejected from the Super Bowl are not – if it aired nationally during the Super Bowl, it’s included.
HangTen
3D, ABC, Bravo, Britain, Canada, Coke Zero, Dockers, fan, foursquare, Grand Central, Griswold, Holiday Inn, London, Lost, March Madness, mobile music, MTV, National Lampoon, NCAA, New York, Nokia, Olympic, Quebec, snowmen, Super Bowl, text message, Visa