10 Calendar Tells Axe Story Over Stories.
As wrapping the female student’s dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe. More >
09 Small Businesses Fit the Bill(board) for FirstBank.
FirstBank in Denver is getting serious about going after small business customers. The bank is running free 14′ x 48′ billboards for some of its smallest banking customers — babysitters, piano teachers and wedding singers. The message FirstBank wants to get across: “We care about small business.” More >
08 Fans Make Bloc Party Music Video.
For Bloc Party’s latest release “Ares (Villain remix),” the band decided to go against the traditional music video format and instead chose to use fan-filmed videos. More >
07 A Bold Taste of Social Media by Starbucks.
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media. More >
06 New Danger Mouse Album Released as Blank CD-R.
EMI has told Danger Mouse that his latest CD won’t see the light of day due to “legal issues,” so he’s responding by releasing the disc as a blank CD-R in a jewel case with art and liner notes. More >
05 Louis Vuitton Exhibits Art Wrapped Architecture.
On May 22nd “Louis Vuitton: A Passion for Creation” will open its doors at the Hong Kong Museum of Art. To celebrate the event, the facade of the museum has been wrapped with the “After Dark” series by artist Richard Prince, who has already worked with Louis Vuitton on several other projects. More >
04 Get a Clue on Dior’s New Handbag.
To build anticipation and increase demand for their new handbag, Dior have embarked on an unusual promotional activity. They have started a Twitter account that will reveal one clue a day till the 20th of May about a short film to be released next week. More >
03 Brand New Global Study Reveals Brand Appeal.
If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV Networks, the long-time arbiter of cool—and what’s hot—among young audiences. More >
02 Salvation Army Saves Ad Dollars with Creative Campaign.
Of every dollar donated to The Salvation Army, 83 cents goes directly to the programs and services it provides. The Salvation Army makes the most of every donation, because it’s willing to do whatever it takes to ensure its donations go to the people who need them most. More >
01 Twitter Treasure Hunt Tracks Eminem Tickets.
Over the last couple of months we have seen many unique campaigns on Twitter, but this one in particular caught my eye. Eminem (@eminem, aka Marshall Mathers) has been tweeting the locations of secret concert tickets hidden around each city as he continues his tour. More >
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