10 Harvard’s Cutting From a Different Cloth.
This one came as a surprise to us. The mecca of academia is about to drop a menswear line. “Harvard Yard is a collaboration between Harvard University and private label tailored clothing manufacturer Wearwolf Group… More >
09 Ben & Jerry’s Head Over Heels in Social Media.
Given today’s big news that Facebook acquired FriendFeed flipped the social media world upside down, we find it pretty apropos and a little ironic that Ben & Jerry’s is literally doing just that — turning the social world as we know it on its head. More >
08 Clearex Pimple Climbing.
Clearex-acne, through this publicity stunt, makes the teenagers beauty conscious and worry about their pimples- even when they are climbing a wall. More >
07 Lays Goes (and Grows) Underground.
Beginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. More >
06 1/2 Bottle Project: Saving More for Less.
You either need celebrity endorsements or hook the real philanthropist to raise charity funds for worthy causes. A third alternative is thru subtle donations. Situations where you don’t even realize that you are parting with some money, yet making a difference in a needy person’s life. More >
05 Asics is Europe: What’s a Left Without a Right?
Global footwear brand Asics recently launched an interesting PR initiative to support the launch of their latest line Sportstyle, called ‘What’s a left without a right?’. More >
04 Red Cross Shakes It Up in Print.
To commemorate its 100th Anniversary, the “We Answer” campaign was commissioned by the Canadian Red Cross (B.C.) to help raise public awareness of its role – both locally and internationally. More >
03 Pubs Serve Up Parcels and Pints.
Punters left frustrated by missed deliveries can choose their favourite boozer as a collection point. It means they will no longer face a lengthy trek to the sorting office. The idea has been launched by pub campaign group useyourlocal.com. More >
02 Hong Kong Unveils Bro-tel Rooms.
Letting boys be boys, Hong Kong’s Fleming Hotel has launched ‘His Space’: four rooms dedicated solely to men. Priced at HKD 1,400 (USD 180) a night, the rooms come complete with all manner of boys’ toys… More >
01 Fiats Parked as Planters.
From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. More >
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