10 Icy Reality Promotes Climate Change.
To bring more attention to the climate change in the arctic regions and the melting ice, the German World Wide Fund for Nature placed 1,000 ice sculptures in the shape of sitting humans on the steps of the German capital at noon. As the sculptures slowly melted away they left quite a sad impression. More >
09 Axe’s Adverchanging.
Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” More >
08 PNC Building Grows up Green.
No, we’re not advertising for PNC. But they are – on the side of their headquarters building in downtown Pittsburgh. They recently finished installing what is said to be North America’s largest living wall. More >
07 ZipCar Unlocks the Key to Car Sharing.
If you live in a major metro like New York City or San Francisco, you’ve probably seen a ZipCar parked in your area. Now that ZipCar’s long-awaited iPhone app is live, you can control those cars straight from your iPhone’s touchscreen! Yes, this is the future, welcome home. More >
06 A Seedy Scavenger Hunt.
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. More >
05 Visine Drops in with a Clear Message.
On Wednesday 23rd September, Sydney experienced one of its worst dust storms on record when winds of up to 100km/h shifted more than 75,000 tons of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. More >
04 Coke Bottles Fashion Labels for Fundraiser.
Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of last year’s earthquake in Abruzzo, Italy. Marni, Moschino, Ferreti, Versace, and Etro showcased their vibrant creations at a recent fashion show in Milan. More >
03 Unique Magazine Ad is a Total Hit.
Yes, we all are familiar with this kind of situations. We don’t have to walk far backwards through the route of our memory to remember the situations in which we used to kill a mosquito or cockroach with magazines. This everyday experience is used here as a concept for this innovative way to advertise a floor cleaner product. More >
02 Posters Promote Perfume Samples.
Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites women attracted to the fragrance expelled by the poster to remove a sample and keep it. More >
01 Where’s Dexter?
We’re truly stumped on how it works, but we love Showtime’s interactive YouTube game, ‘Where’s Dexter’ — where the classic eye-bender, ‘Where’s Waldo’ is recreated into a moving picture that challenges you to find the sneaky serial killer. More >
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