10 A Flurry Of Green (Or White): Snowmen Snowvertisements.
They had to promote the Grand Opening of the Hôtel de Glace in Quebec City, Canada. The Hôtel de Glace is a green project so the campaign has to be too. They put lots of snowman everywhere in the city with to Hôtel de Glace’s logo on their belly.
09 Nokia’s Motorized Sign Post Powered By London’s Public.
To tout Nokia’s navigation technologies, Swedish agency Farfar pulled off an ambitious feat: building and hanging a giant digital arrow above London that the public could control by sending (via text message or Web) any destination worldwide, which the arrow would then slowly turn and point to…
08 Coke Zeros Dept Of Fannovation: A Brain Bracket For Marketing Madness.
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March Madness for a chance to win $10,000.
07 A National Lampoon’s Super Bowl For Dockers & The Griswolds.
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
06 Bravo, Bravo! TV Channel Extends Experiences Online & Mobile.
Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture. The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network.
05 Visa’s 3-D Displays Go For Gold In Grand Central.
Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the subway corridor with 3D video and static images from its Olympic-themed advertising campaign.
04 The Newest Hotel Amenity: Human Bed Warmers?
Three Holiday Inn hotels in Britain are doing a trial this month of a very strange new take on a very old-fashioned service: they’re offering human bed warmers…
03 Message In A Bottle Sweepstakes Is A Find For Lost Fans.
For the first episode of ABC’s “Lost’s” final season, the network is unveiling a sweepstakes campaign that will feature washed-up like bottles giving winners access to “Lost” scenes.
02 MTV’s Buried Life NYC Ad Is Storefront And Center.
MTV was seeking a groundbreaking street level ad that would promote the series premier of their new show “The Buried Life”. To present MTV with a user engaged ad, Monster Media, the global leader in storefront advertising, partnered with Maude to develop a campaign experience that would make a distinguishable connection between pedestrians and MTV’s “The Buried Life.”
01 38 Years Of Super Bowl Commercials.
Welcome to the worlds largest archive of Super Bowl commercials. In some years all the regional ads are included as well, but “banned ads” that claim to have been rejected from the Super Bowl are not – if it aired nationally during the Super Bowl, it’s included.
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