Hotel lobbies. Doctor’s offices. Chinese restaurants. Friend’s houses. Dorm rooms. Everywhere you go there’s a fishtank. Think you’re watching the tank? Think again. It’s the fishtank observing you. Taking in the trends of the waterless world. The way you act and react. The way you think, then communicate. The way you study other people. Oh yes, the fishtank is watching. We’re in the business of storytelling. To us, that’s brand building. If your story is told correctly, empathy is achieved. With empathy comes loyalty. And with loyalty comes enduring results. Advertising is only advertising if there’s a communicated message to a receiving market. For it to be effective, a target and an insight must be identified. And since that target can now be reached anywhere, the insight must be flexible enough to live anywhere. Understanding this is why we can create brands that not only stick out — but get talked about.